June 5, 2023 | Updated on: June 5, 2023

Cryptocurrency, a subject that has fascinated the world over the last decade, has seen Bitcoin rise to become the most well-known digital asset globally. Despite this, there are still plenty of questions in this field that make people hesitate or leave this huge potential untapped. Among these questions is what makes cryptocurrency go up? What drives the price of these digital assets?

The factors that can influence the price of a cryptocurrency are, in fact, multiple and complex. In this article, we will explore the most significant factors that can impact the price of a cryptocurrency. Whether it is market demand or supply limitations, we will dive into some of the key factors that can influence the value of cryptocurrency.

Supply and Demand

The most fundamental principle of economics is the law of supply and demand. Cryptocurrency is no exception. When the demand for a particular cryptocurrency is high and the supply is low, the price will go up. Conversely, when the demand is low and the supply is high, the price will drop. This is why Bitcoin’s price increased significantly during the 2017 bull market when the demand was at its peak.

Market Demand

Crypto Market Demand

Simply put, market demand can be described as follows: if more people want to buy a particular cryptocurrency than there are sellers willing to sell, the price will go up.

The ever-changing nature of market demand is an enigma, shaped by a multitude of factors that interplay and coalesce in unpredictable ways. Whether it’s the power of media attention, the sway of influential figures, or the ripple effect of positive news stories, the impact of these forces can be immense. As the popularity of cryptocurrency continues to surge, the more attention it garners, the more fervently people clamor to invest in it.

Supply Limitations

In addition, supply limitations are something to impact the value of a cryptocurrency as well. When having a finite supply, some cryptocurrencies have specific rules around the release of new coins or tokens.

For example, some cryptocurrencies may have a cap on the total number of coins that will ever be produced. Others may release new coins or tokens on a set schedule, with a decreasing rate of release over time.

When supply is limited, it can create a sense of scarcity that can drive up the price. If there are only a certain number of coins available, buyers may be willing to pay more to secure them.

Media Coverage

Nowadays, media can have a sound effect on absolutely everything. Cryptocurrency is not an exception. Positive news coverage can generate a lot of interest in a particular cryptocurrency, leading to an increase in demand and, therefore, the price. On the other hand, negative news can decrease demand and respectively cause the price to drop. For example, when China announced that it was banning ICOs (initial coin offerings), the price of Bitcoin dropped significantly.

Adoption Rate

The adoption rate of a cryptocurrency can significantly impact its price as it plays with its demand. If more people start using a particular cryptocurrency, the demand will be increasing, as well as its price. Conversely, if adoption rates are low, the demand is low, causing the price to drop. For example, Bitcoin is clearly a leader in adoption statistics, which is why its price is relatively higher compared to other cryptocurrencies.

Market Capitalization

Market capitalization, or “cap” for short, is essentially the total value of all the coins or tokens of a particular cryptocurrency that are currently in circulation. It is an important figure because it can offer insight into the health and viability of a cryptocurrency. Specifically, a cryptocurrency with a high market capitalization is generally considered to be more stable and less volatile than one with a lower market capitalization. This is because a high cap implies that there is a strong demand for the currency, which in turn suggests that there is a high level of investor confidence in its long-term prospects. Conversely, a low market capitalization can indicate that a cryptocurrency is still relatively untested and may be more prone to price fluctuations. As such, investors and analysts alike keep a close eye on market capitalization as a key factor in determining the value and potential of a cryptocurrency.


Competition can also impact the price of a cryptocurrency. If there is strong competition in the market, the price of a particular cryptocurrency may struggle to rise. Conversely, if there is less competition, the price may increase more quickly. For instance, when Bitcoin was the only cryptocurrency in the market, its price was relatively low. But as more cryptocurrencies entered the market, Bitcoin’s price began to rise.

Network Effect

Crypto Network Effect

The network effect is another key factor and refers to the idea that as more people use a particular cryptocurrency, its value will increase. As a result, it has become widely accepted and easier to use. This, in turn, can make it more appealing to potential users, further increasing demand and driving up the price.

Technological Advancements

If a cryptocurrency offers unique features or capabilities that are not available from other cryptocurrencies, it may be more appealing to its buyers. That being said, some cryptocurrencies use advanced encryption techniques to enhance security, while others offer faster transaction speeds or lower transaction fees. These features can make a cryptocurrency more attractive to users, driving up demand and increasing its value.


Regulatory changes can also impact the price of a cryptocurrency. Governments around the world are still grappling with how to regulate the use and exchange of cryptocurrencies, and their decisions can impact the market in significant ways.

For example, if a government were to ban the use of a particular cryptocurrency, it could significantly reduce demand and drive down the price. Conversely, if a government were to legalize or encourage the use of a particular cryptocurrency, it could increase demand and boost the price.


It can be concluded that there is a variety of factors that can influence the value of a cryptocurrency. If you are thinking about investing in cryptocurrency, it is important to keep these factors in mind. While it can be tempting to jump on board when prices are rising rapidly, it is essential to do your research and make informed decisions based on a thorough understanding of what impacts them.
Let’s summarize the factors discussed above in a table:

Factors That Impacts Crypto Prices
Name Description & Example
Supply and demand
When demand is high and supply is low – the price goes up. E.g., Bitcoin’s 2017 bull market.
Market demand
More buyers than sellers – price goes up. E.g., popularity surge causing demand to increase.
Supply limitations
Finite supply creates scarcity – drives up the price. An example is a cryptocurrency with a cap on the total number of coins.
Media coverage
Positive/negative news can increase/decrease demand and price: China’s ICO ban affecting Bitcoin’s price
Adoption rate
More people using cryptocurrency increases demand and price: BTC’s high adoption rate contributing to its higher price compared to other cryptocurrencies
Market capitalization
High cap implies high demand and investor confidence, less volatile. I.e., cryptocurrency with a high market cap considered stable.
Strong competition can hinder price increase. E.g., BTC’s price rising as more cryptocurrencies entered the market.
Network effect
The more people use cryptocurrency, the higher its value and demand. Widely accepted cryptocurrency becomes more appealing to potential users.
Technological advancements
Unique features make a cryptocurrency more attractive and increase demand. E.g., cryptocurrency with faster transaction speeds or lower transaction fees.
Government decisions can significantly impact the market: legalization/encouragement of a cryptocurrency can increase demand and price.

These factors can also impact the world of crypto gambling. As the value of cryptocurrencies fluctuates, the value of the bets placed in crypto gambling also fluctuates. Additionally, technological advancements in both cryptocurrency and blockchain technology can create new opportunities for crypto gambling platforms to innovate and provide better services to their customers.

Understanding the market trends and regulatory changes in the cryptocurrency industry can help crypto gambling platforms adjust their operations accordingly and stay competitive in the market. In turn, this can attract more users to the platform and increase the value of the bets placed. Overall, the connection between cryptocurrency and crypto gambling highlights the importance of understanding the factors that impact the value of cryptocurrencies and how they can be leveraged to create successful gambling platforms.

Frequently Asked Questions about Cryptocurrencies Prices

Cryptocurrencies can experience sudden spikes in value for several reasons. One of the most common reasons is due to increased demand from investors. If more people want to buy a particular cryptocurrency than sell it, the price will go up. Additionally, speculation and hype can also contribute to sudden increases in cryptocurrency value.
Yes, news and events can have a significant impact on cryptocurrency prices. Positive news, such as a company adopting a cryptocurrency, can cause the price to go up. Negative news, such as a major hack or regulatory crackdown, can cause the price to go down. Moreover, events such as major conferences or government decisions regarding cryptocurrency regulation can also impact the price of cryptocurrencies.
Investment and risks always come along, so yes, investing in cryptocurrency, especially when it is on the rise, can be risky. Cryptocurrencies are highly volatile, and their prices can fluctuate rapidly and unpredictably. It is also important to note that cryptocurrencies are not regulated like traditional investments, and there are fewer protections for investors. It is important to thoroughly research any cryptocurrency before investing and to only invest money that you can afford to lose.
Edward Ackins
Hi, gamblers! I am Ed - bitcoin casinos review specialist. I have been working as a casino dealer for 4 years. Later I started to work with online casinos, and when bitcoin appeared on the market, I realized that this is the future. Today I am a manager with 5 successfully launched bitcoin casinos behind, and I know how it works perfectly from the inside. So if you need a recipe for winning you are in the right place.